UGotClass: Social Media for Business Certificate

Learn@Home: Online, on your own time
Get in on this exciting and growing way to communicate, market and serve your customers and clients. For businesses, nonprofits, government, and other organizations. From Facebook to Twitter, blogging, YouTube, LinkedIn, and more, discover the new principles of communication that apply across all networks and how these specific social networks work and the possible uses for your organization.

Learn how social networks are used to develop a two-way communication and marketing strategy for your organization. Then find out what you can be doing, what you should be doing, and take back a plan to integrate social networks into your communication and marketing.

Whether you are new to social networks or already involved, you will come away with both an understanding of social networks and practical, how-to techniques to integrate social networks into your organization or business. Your instructors are outstanding practitioners who also speak, write, and train others on social networks. Three one-month courses.

Agenda

Unit 1 Why Social Media Matters
• What is social media?
• Social media terminology
• Recent trends of digital platforms and digital users
• 21st century marketing

Unit 2 The R&D of Social Media
• Developing an Umbrella Strategy
• Overview of the top social media platforms
• Researching market and industry trends
• Finding your market segment(s) 

Unit 3 Preventing a Social Media Catastrophe
• The dangers of social media
• Entering virtual reality
• Engaging with unruly visitors
• Business profiles verses personal profiles

Unit 4 Getting Started
• Creating your profile
• Who, and who not, to follow on social media
• Determining the right engagement frequency
• Developing social media success metrics

Unit 5 Which Platform Is Right For You
• Identify which social media platforms work best for your business 
• Overview of Instagram, Facebook, TikTok, Pinterest, LinkedIn, Twitter, and Nextdoor
• What content works best on each platform
• How platforms complement each other 
• How social media directs customers to your website

Unit 6 Creating Your Social Media Presence
• Identify a personality to represent your company 
• Creating your brand
• Authenticity behind the scenes  
• Collaboration over competition 

Unit 7 Connecting With Your Customers
• Human first approach 
• How posts and stories create connections 
• Creating a space for your people and connections
• The trouble with engagement 

Unit 8 Targeting Advertising
• Social media advertisements 
• Increase direct traffic to your website
• Email list
• Affiliate links

Unit 9 Running a Community and Creating Your Own Social Network Using Ning
• Online Communities and Creating Your Own Social Network with Ning
• Top 5 Considerations When Starting a Social Network
• What Goes into Build a Great Social Network
• What is an online community manager
• What is Ning and How to Use the Platform
• Examples of Companies Using Ning

Unit 10 What Tools to Use for Your Organization
• What tools and platforms will help get content on the web
• Readings on top new tools to consider
• How to select which tool to use
• How video fits into online marketing
• Organizing and collaborating with Google products
• How to take advantage of mobile and local in applications and search

Unit 11 Integrating Social Platforms into Your Web Site
• Discovering how web design has changed and what is needed for true integration
• Understanding elements on websites that increase interaction, engagement, search engines findability
• Learn best practices for website usability and landing page design
• Discuss how your sites compare and generate next steps that will improve your business

Unit 12 Developing a Manageable Work Flow: Time, Resources, Policies, and Trends
• Developing a Manageable Work Flow
• Time and Resources: How do you know where to spend your time?
• Target Social Media Influencers to Boost Traffic and Sales
• Is Your Company Ready for Social Media or Are They Holding You Back?
• Trends - What's Next or Are We Still Working on Last Year's Trends?
• Social Media Policies and Planning For A Crisis


No discounts or promotions can be applied to this class.