UGotClass: Introduction to Social Media

Learn@Home: Online, on your own time
In this rapidly evolving digital world, online networking connects individuals and businesses from around the globe. Social media provides real time social interactions, news and entertainment, research, marketing, brand development, customer service, and much more.
In this course, we will explore top social media platforms including Facebook, Instagram, LinkedIn, YouTube, Twitter, and TikTok. Learn how your business can use social media to understand customer behavior, increase market reach, and convert site visitors into buyers. For beginner and experienced social media users.

Agenda

Unit 1 Why Social Media Matters
• What is social media?
• Social media terminology
• Recent trends of digital platforms and digital users
• 21st century marketing

Unit 2 The R&D of Social Media
• Developing an Umbrella Strategy
• Overview of the top social media platforms
• Researching market and industry trends
• Finding your market segment(s) 

Unit 3 Preventing a Social Media Catastrophe
• The dangers of social media
• Entering virtual reality
• Engaging with unruly visitors
• Business profiles verses personal profiles

Unit 4 Getting Started
• Creating your profile
• Who, and who not, to follow on social media
• Determining the right engagement frequency
• Developing social media success metrics

No discounts or promotions can be applied to this class.