UGotClass: Online Advertising

Learn@Home: Online, on your own time
Get the keys to making online advertising work for you and your organization. See how pay-per-click advertising with Google AdWords works. Find out how to test low budget AdWord campaigns. Learn how you can target local audiences. Then discover Facebook advertising and how you can determine the demographics and even numbers of people you want to reach.
No experience necessary, but if you are at an advanced level, your instructor is an online ad expert and can answer your toughest questions as well.

Agenda

Unit 1
• The evolution of online advertising
• From mass marketing to targeted marketing
• The role of search in online advertising
• Return on investment for online advertising
• Competing effectively with online advertising

Unit 2
• Creating Google AdWord Campaigns
• Determining keywords
• Selecting your AdWord territory
• Understanding pricing strategies
• Creating an AdWord budget and evaluation

Unit 3
• Improving Online Advertising Results
• How SEO and online advertising complement each other
• Testing keywords and related keywords
• Using Traffic Estimator to improve keyword selection
• Successful strategies in using online advertising

Unit 4
• Facebook Ads
• Understanding Facebook uses and users
• Using demographics to target Facebook Ads
• Setting up Facebook Ads
• Trends and future of online advertising

No discounts or promotions can be applied to this class.